Complying with GDPR
When you work with us, the outreach we run on your behalf is handled lawfully. Here is how we keep our B2B email marketing the right side of the line, so you can get on with the conversations.
Our commitment
Doing this properly matters to us as much as it matters to you. We treat the businesses we contact with respect, we keep our data accurate and defensible, and we make it easy for anyone to opt out. Good compliance and good outreach go hand in hand, because nobody is well served by emails that arrive unlawfully or in the wrong inbox.
The lawful basis for our outreach
When we email a business on your behalf, our lawful basis under UK GDPR is legitimate interests: our interest, and yours, in promoting relevant products and services to other businesses that are likely to find them useful. We have worked through this in a documented Legitimate Interests Assessment, weighing the value of the outreach against the interests of the people we contact.
We contact corporate recipients at UK businesses. Under the Privacy and Electronic Communications Regulations (PECR), business-to-business marketing email to corporate subscribers may be sent without prior consent, provided UK GDPR is satisfied and a clear opt-out is offered, which it always is.
How we source and look after data
We work only with lawfully sourced business data, keep it accurate, remove addresses that bounce or are no longer valid, and hold only the business contact details we need. Sound data is part of what makes the outreach both lawful and effective.
Clear identity and an easy opt-out
Every email we send:
- clearly identifies who it is from, and that it is sent on your behalf;
- gives a genuine contact address;
- includes a simple, working way to unsubscribe;
- never disguises or misleads about who is writing or why.
When someone opts out — by the link in any email or via our unsubscribe page — we act on it promptly and add them to a suppression list that we apply across all of our sending, so they are not contacted again.
The current legal framework
Our outreach sits under UK GDPR, PECR, and the Data (Use and Access) Act 2025, which has updated parts of the UK data protection regime. This is an area that continues to develop, and we keep our processes under regular review so they stay current as the law evolves.
Your part as our client
We take care of the compliance for the outreach itself: the lawful basis, the data, the sender identity and the opt-outs. Your part is simply to make sure the products or services you ask us to promote are lawful and described accurately, and to use the verified data we hand back to you lawfully across your own channels.
Rights and objections
Anyone we contact has the right to object to our use of their data and to ask what we hold. We handle these requests promptly, and you can read the full detail in our Privacy Policy. If a prospect would prefer not to hear from us, that is always respected.
Questions
If you would like to understand more about how we keep your campaigns compliant, we are happy to talk it through. Email us at hello@mailpulse.co.uk or call 03333 604 102.
This page explains our approach in plain terms and is not legal advice. If you have specific compliance questions about your own business, we would recommend taking your own professional advice as well.