Terms of Service

These terms set out the basis on which we provide our service to you. By getting in touch, starting a trial, agreeing to a plan or using our service, you accept these terms. Please read them alongside our Privacy Policy.

1Who we are

Mailpulse is a B2B lead generation service based at Eastham Hall, Eastham CH62 0AF. In these terms, "we", "us" and "our" mean Mailpulse, and "you" means the business that engages us. You can contact us at hello@mailpulse.co.uk or on 03333 604 102.

2Our service

We provide a done-for-you B2B lead generation service. On your behalf, we plan and run precision email campaigns, track genuine engagement while filtering out bots and false signals, and report verified intent data back to you, ready to use across channels such as email, LinkedIn, telesales and events. Depending on your plan, this includes a ranked report of your warmest prospects each weekday morning and, on higher tiers, LinkedIn follow-up sent from your own profile. The exact scope depends on the plan you choose.

You do not need to provide a list, and there is no software for you to set up or operate. We supply the data and run the campaigns ourselves.

3Free trials

Where a free trial is offered, it runs for 7 days from the date we confirm your campaign by email. A trial is a real campaign: you keep the reports and the prospects it identifies. We do not collect payment details through the website, and nothing is charged during or after a trial unless you agree to continue on a paid plan. If you do nothing at the end of a trial, we will contact you to confirm before any billing begins.

4Plans, fees and payment

Our plans are charged as a fixed weekly fee (with a monthly option on Pulse Agency), as shown on our website. Billing is arranged and confirmed with you by email; fees are payable in advance for the period they cover. Agency, high-volume and bespoke arrangements are priced separately by agreement.

If a payment fails or is not made, we may pause the service until it is resolved.

5Approvals and amendments

You approve every email before it is sent, and nothing goes out in your name without your agreement. Amendments to your messaging or target audience are unlimited, and we encourage you to refine your approach as the campaign develops.

6Your responsibilities

To get the most from the service, and to keep it lawful, you agree to:

• give us accurate information about your business and your offer;
• ensure the products or services you ask us to promote are lawful and accurately described;
• not use the service to send anything unlawful, misleading, defamatory, offensive or in breach of anyone's rights;
• use the verified data we provide lawfully, and in line with your own obligations under data protection law.

7Compliance and acceptable use

We operate our outreach in line with UK data protection law, including UK GDPR and the Privacy and Electronic Communications Regulations (PECR), as explained on our Complying with GDPR page. Our marketing is lawful B2B outreach only. We may decline or stop any campaign that we reasonably believe is unlawful, deceptive, or likely to harm our sending reputation or that of our other clients. Concerns about misuse can be reported via our report misuse page.

8Cancellation

There is no contract and no notice period. You may cancel at any time, and cancellation takes effect at the end of your current paid week (or month, if you pay monthly). Fees already paid are not refundable, but you will not be charged again after you cancel. During a free trial you can simply walk away, and nothing is charged.

9Results

Top-of-funnel marketing is a long-term activity rather than a guarantee. We work hard to bring you genuine, interested prospects, and most clients see the rhythm establish within the first few weeks, but we cannot guarantee any particular number of leads, conversations or sales, as outcomes depend on factors including your offer, your market and how you follow up. Nothing in these terms is a promise of specific commercial results.

10Intellectual property

The data, systems, processes and methods we use to deliver the service remain our property. The campaign materials we create for you, and the verified intent data and reports we deliver to you, are yours to use for your own business. You may not resell or redistribute our service or our data except under an agreed agency or partner arrangement.

11Data protection

Each party will comply with its obligations under applicable data protection law. We explain how we handle personal data in our Privacy Policy. Where the nature of the work means one of us processes personal data on behalf of the other, we will put appropriate data-processing terms in place.

12Liability

We will provide the service with reasonable care and skill. To the extent permitted by law, we are not liable for indirect or consequential losses, or for loss of profits, revenue, goodwill or anticipated savings. Our total liability to you in connection with the service is limited to the fees you have paid us in the three months before the event giving rise to the claim.

Nothing in these terms limits or excludes any liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, or for fraud.

13Confidentiality

Each party will keep the other's confidential information confidential and use it only to provide or receive the service. This does not apply to information that is already public, or that must be disclosed by law.

14Changes to these terms

We may update these terms from time to time. The version in force is the one published here, and the date at the top shows when it was last updated. If we make a significant change that affects an active plan, we will let you know.

15Governing law

These terms, and any dispute arising from them or from the service, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

16Contact us

If you have any questions about these terms, please email hello@mailpulse.co.uk.